Who We Are

In 2023, we founded AutoMate as a husband and wife team with deep ties to the vacation rental industry. We originally met while working at Vacasa — Nick building ML tools, and Sara leading the company’s writing team.

During Sara’s tenure at Vacasa, she trained writing teams, developed brand standards, and partnered with whip-smart analysts to perfect the ideal format, length, tone, prioritization of amenities, and level of detail to include in property descriptions. 

But for all but the largest companies, employing professional writers to craft listing descriptions is out of reach. That means property owners, local managers, or salespeople — most of whom are not professional writers, and don't want to be — are put in the uncomfortable position of having to sit down with a blank page and compose their own descriptions. 

So when Nick received early access to GPT4, we started experimenting with using it to write property descriptions. With his engineering skills and Sara’s expertise, we were able to guide the model to consistently produce compelling and accurate descriptions and titles — and wrap it in an easy-to-use application that now makes generating a listing description as easy as copy-and-paste.

Our tool analyzes an existing listing — including its amenity list, recent reviews, and photography — to create a fresh, professional description that showcases what guests (and Airbnb's algorithms) love most. 

We know firsthand that this industry is full of passionate and hardworking people, many of whom we’re proud to call friends. Over the years, we’ve each continued to consult and work with some amazing organizations, including Rented, Extenteam, Grand Welcome, LiveRez, Housekeeping Solutions Team, and Topkey. 

We also know that the heart and soul of vacation rental management is taking exceptional care of homes and guests. That’s why we built AutoMate’s Listing Optimizer to be the absolute best writing tool for vacation rentals — saving valuable time while creating high-quality listing descriptions to improve conversion, guest satisfaction, and overall success for busy property managers. 

When we aren’t working, find us exploring Oregon with our daughter — probably in a vacation rental on the coast.